Lovepop and Henri Bendel Partner to Create A Magical Holiday Experience

Lovepop and Henri Bendel Partner to Create A Magical Holiday Experience

Lovepop partners with Henri Bendel to create the most festive store on 5th Avenue.

Henrie Bendel and Lovepop Make Something Magical

This holiday season, Henri Bendel, the iconic New York luxury retailer, invited Lovepop to design their store with our unique paper art as the centerpiece. The result is a playful and unexpected explosion of color and light.

The partnership marks the first time Lovepop is bringing its Slicegami™ paper-cutting art to life outside of our intricate card designs and is the perfect complement to Henri Bendel’s holiday theme of fearless creators – a celebration of risk takers in all forms.

“It has been a pleasure concepting and working with the Lovepop team on the flagship holiday installation this year,” said Henri Bendel Creative Director Pina Ferlisi. “As disrupters in their industry, Lovepop is an incredible group of risk takers. We love their more is more approach to surprise and delight their customers, something we believe in when speaking to our own Bendel girls.”

"Holiday shopping at Henri Bendel is a classic New York experience, and we're thrilled to be a part of that tradition,” said Lovepop Founder and CEO, Wombi Rose. "At Lovepop we push the limits of design: whether recreating a nostalgic Christmas moment in Slicegami™ paper art, or transforming an iconic retail destination, we bring design to life. We look forward to creating a magical experience for Bendel's shoppers this holiday season."

The Henri Bendel Fifth Avenue Windows and Atrium
Reminiscent of a dream, Lovepop’s artistry is showcased in the store’s main window on Fifth Avenue with a tremendous display of flora and fauna themed 3D cut outs bursting out of a Henri Bendel signature hat box.

For the centerpiece of the atrium, 30,000 hand-assembled butterfly cutouts explode out of hat boxes rising up into the iconic dome located five stories above the first floor. The impact is dramatic, bringing a dose of magic and playfulness to the flagship.

The Lovepop Shop features their innovative greeting cards with classic holiday themes as well as cards that evoke nature and an exclusive co-branded Henri Bendel card.

Check out the photos from the unveiling and see the awesome collaboration! 

Wombi and team chat with Henri Bendel partners

Lovepop CEO, Wombi Rose, Lovepop Head of Retail, Colin Spillane, Lovepop Designer, Atma Khalsa, and Henri Bendel Creative Direct, Pina Ferlisi 

One of the intricately designed window displays fronting 5th Avenue.

The 30,000 butterfly centerpiece viewed from below.

Back to Blog


Lovepop is amazing so the beauty of this display isn’t surprising. Lovely and imaginative.

Ellen McKenzie

So cool! I shared this post via the All Things Paper newsletter last week and people loved seeing your display!

Ann Martin

Your cards are the best! I’ve always been a card person & your cards are perfect to get THE perfect card for THE perfect person! Keep designing please. Happy Holidays!

Caroline Slakey

WOW! Very nicely done! Congratulations!


Congratulations Lovepop. You’ve managed to delight the New York Shoppers with Bendel’s magical Christmas displays. I’ve been enchanted by your cards since I discovered Lovepop. And I’m from Canada so you’re influence is growing internationally as well.


Provide feedback or comments on this article.

Please note, comments must be approved before they are published