Lovepop partners with Henri Bendel to create the most festive store on 5th Avenue.
This holiday season, Henri Bendel, the iconic New York luxury retailer, invited Lovepop to design their store with our unique paper art as the centerpiece. The result is a playful and unexpected explosion of color and light.
The partnership marks the first time Lovepop is bringing its Slicegami™ paper-cutting art to life outside of our intricate card designs and is the perfect complement to Henri Bendel’s holiday theme of fearless creators – a celebration of risk takers in all forms.
“It has been a pleasure concepting and working with the Lovepop team on the flagship holiday installation this year,” said Henri Bendel Creative Director Pina Ferlisi. “As disrupters in their industry, Lovepop is an incredible group of risk takers. We love their more is more approach to surprise and delight their customers, something we believe in when speaking to our own Bendel girls.”
"Holiday shopping at Henri Bendel is a classic New York experience, and we're thrilled to be a part of that tradition,” said Lovepop Founder and CEO, Wombi Rose. "At Lovepop we push the limits of design: whether recreating a nostalgic Christmas moment in Slicegami™ paper art, or transforming an iconic retail destination, we bring design to life. We look forward to creating a magical experience for Bendel's shoppers this holiday season."
The Henri Bendel Fifth Avenue Windows and Atrium
Reminiscent of a dream, Lovepop’s artistry is showcased in the store’s main window on Fifth Avenue with a tremendous display of flora and fauna themed 3D cut outs bursting out of a Henri Bendel signature hat box.
For the centerpiece of the atrium, 30,000 hand-assembled butterfly cutouts explode out of hat boxes rising up into the iconic dome located five stories above the first floor. The impact is dramatic, bringing a dose of magic and playfulness to the flagship.
The Lovepop Shop features their innovative greeting cards with classic holiday themes as well as cards that evoke nature and an exclusive co-branded Henri Bendel card.
Check out the photos from the unveiling and see the awesome collaboration!
Lovepop CEO, Wombi Rose, Lovepop Head of Retail, Colin Spillane, Lovepop Designer, Atma Khalsa, and Henri Bendel Creative Direct, Pina Ferlisi
One of the intricately designed window displays fronting 5th Avenue.
The 30,000 butterfly centerpiece viewed from below.