Building strong client relationships is critical to growing any business.
At Lovepop, we believe in the power of connection. This transfers to the professional world, where strong connections and relationships can grow your business through referrals and ensure that your clients come back next year.
Your interpersonal connections with clients are so important that a recent study found that 68% of clients are lost because of a perceived indifference about their business.
While a round of golf or an expensive dinner are nice ways to build rapport if you can do it, client relationship building doesn’t have to be expensive to be memorable and meaningful.
Something as simple as a handwritten note can be even more impactful than an extravagant gesture. See how businesses are using Lovepop’s unique pop-up cards to show their clients they care.
Welcoming new clients
The way you welcome a client to your company or firm sets the tone for the rest of your relationship. Here is how Tia Maria, an Airbnb host, welcomes her guests with Lovepop.
"My guests fill out a little survey with me so I know what their interests are and why they’re in town, so I buy a card based off of that to make it personal to each individual guest.
For example, if they’re on a Fourth of July retreat, I’ll buy them a Fourth of July card. I use Lovepop because it helps me get better reviews and it really puts a smile on their faces.
When I was just using note cards with handwritten messages, I would find them in the trash or on the table after the guest leaves. With Lovepop every single person takes them home with them! (Even the guys!)"
Thanking clients for their business
Ensuring clients remember how you helped them accomplish their goals is critical to capturing repeat business. See how Steph from Cruise Planners uses Lovepop for their memorability and lasting power.
Going the extra mile
Nothing shows you appreciate your client more than going the extra mile to ensure that they are receiving the best product possible. See how Sam was able to accomplish this by pairing a Lovepop with his product EMBR Wave.
"A lot of our customers are mothers, so we thought it would be great to do a Mother’s Day promotional campaign, “Embr Wave with a Lovepop.”
We gave the Cherry Blossom card to all our clients who purchased for Mother’s Day so that they could give the Lovepop with the Embr Wave as a present to their moms."
How will you use Lovepop to make a memory with one of your special clients? Share your magical #lovepopmoment with us here or on social.
By Jennifer Spadaro